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The Lean Start-Up
As a proponent and consultant in Lean Office methodology, I (as you can imagine) thrill when a book effectively captures the essence of Lean and the power of its implementation.
The Lean Startup authored by Eric Ries does just that.
Now before you disengage, keep an open mind about the definition of "start-up".
This as a good read for most every business professional. The principles and approach will benefit those we commonly refer to as the entrepreneur as well as what Mr. Ries defines as the " intrapreneur". If that term is unfamiliar, think of it as the folks who operate inside an established organization; those who are innovating, creating a new product, service or solution on behalf of their respective teams, organizations or companies.
Mr. Ries defines a start-up as " an organization dedicated to creating something new under conditions of extreme uncertainty" Whoa; is that applicable for business large and small, new and old in today's economic landscape? Absolutely.
The thrust of the book is the power and process of using continuous innovation to create radically successful businesses. In that the author outlines a way to test, adapt and adjust the vision for a new product, service or value. He speaks candidly and clearly of lessons learned by personal experience with 3 start-ups and provides tools and approaches that are fresh and on-point.
As a proponent and consultant in Lean Office methodology, I (as you can imagine) thrill when a book effectively captures the essence of Lean and the power of its implementation.
The Lean Startup authored by Eric Ries does just that.
Now before you disengage, keep an open mind about the definition of "start-up".
This as a good read for most every business professional. The principles and approach will benefit those we commonly refer to as the entrepreneur as well as what Mr. Ries defines as the " intrapreneur". If that term is unfamiliar, think of it as the folks who operate inside an established organization; those who are innovating, creating a new product, service or solution on behalf of their respective teams, organizations or companies.
Mr. Ries defines a start-up as " an organization dedicated to creating something new under conditions of extreme uncertainty" Whoa; is that applicable for business large and small, new and old in today's economic landscape? Absolutely.
The thrust of the book is the power and process of using continuous innovation to create radically successful businesses. In that the author outlines a way to test, adapt and adjust the vision for a new product, service or value. He speaks candidly and clearly of lessons learned by personal experience with 3 start-ups and provides tools and approaches that are fresh and on-point.
